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AND
The Home Care Association of Washington
and Leading Home Care Present....
The Academy for Private Duty Home Care
April 8, 2010
8:00 am to 8:30 am - Registration & Continental Breakfast
8:30 am to 4: 00 pm - Seminar (Lunch is included.)
DoubleTree Guest Suites
16500 Southcenter Parkway
Seattle, WA 98188
Seminar Overview:
Leadership at the top is a lonely place. As the CEO of a successful Private Duty Home Care company, you're often alone in your decision making. There's no one in your organization who really understands your feelings, frustrations, and concerns.
Join the Owners, CEO's, and administrators of other successful home care companies for the most intense, the most practical, the most hands-on seminar of its kind... The Academy for Private Duty Home Care.
By the end of the day, you will walk away with new strategies and insights to get more clients, find better care givers, reduce your stress, and make more money. There's no other place where you will get this level of research-based information to help you grow your business.
Go where the winners go to refresh, reflect, refocus, and regenerate. Whether you've been in business for one year, ten years, or twenty years, you'll get valuable ideas and insights that will pay big dividends.
Benefits of Attending:
As a result of this intimate, high-impact learning experience, leaders in Private Duty Home Care companies will be able to:
- Describe Three Key Elements of a successful Private Duty Home Care business.
- See the bigger picture of home care in America.
- Set direction and develop action plans to grow your business.
- Develop and implement a focused sales and marketing plan.
- Find and keep the caregivers you need to grow your business and serve your clients.
- Develop and implement your personal Private Duty Scorecard.
- Interact with owners and CEOs of other successful private duty businesses.
- Increase your personal income.
Who Should Attend:
- Owners
- Administrators
- CEO's
- Bring your Key Team Members (*Two or more registrations from the same company get a $50 discount per registration.)
Mission:
To develop the next generation of leaders in Private Duty Home Care by providing an intensive learning experience to increase knowledge, skills, and attitudes around competencies to grow your business, multiply your performance, and increase your income.
Agenda:
8:00 am to 8:30 am - Registration & Continental Breakfast
8:30 am to 4:00 pm - Seminar (Lunch is included.)
I. Seeing the Bigger Picture
- The Three Key Elements of a successful Private Duty Home Care business.
- The Private Duty Business Builders growth matrix.
II. Getting More Clients
- Defining your target markets.
- Targeting key referral sources - The Top Referrers in PDHC.
- The Top Ten Techniques of Private Duty Marketers.
- "Sitting on the Sofa with the Customer" - Selling PDHC.
- Developing your sales and marketing strategy.
III. Finding and Keeping Caregivers
- Top Techniques for recruiting caregivers.
- Reduce Caregiver Turnover through Pre-employment Assessments.
- Creating competitive advantage with Caregiver Quality Assurance.
- Keeping your caregivers by creating a great place to work.
- Your Strategies Staffing Scorecard
IV. Making More Money
- Setting up your Private Duty Scorecard.
- Turning client revenue into gross margin dollars.
- Controlling costs to grow net profit
4:00 pm - Adjourn
About Your Academy Leader:
Stephen Tweed, CSP, has been a pioneer in the development of Private Duty Home Care in America. Through his extensive experience, research, and writing, he has been a leader in helping owners of Private Duty Home Care companies grow their businesses and get ready for the future.
Stephen has served on the boards of director of not-for-profit home care agencies, and as the Interim President and CEO of a $25 million home care company that included a $4.5 million Private Duty Home Care business.
Stephen is the CEO of Leading Home Care ... a Tweed Jeffries company, based in Louisville, Kentucky. He is the Publisher of Private Duty Today, the national electronic newsletter for the Private Duty Home Care Industry. He can be reached at www.leadinghomecare.com or www.privatedutytoday.com.
Seminar Cost:
HCAW Members: $299.00 each; OR $250 each for two or more registrants from the same member agency.
Non-Members: $399.00 per registrant
Registration deadline is Monday, April 5, 2010.
Cancellation Policy
A 20% administrative fee will be charged for cancellations made within five days of the workshop. No refund of the workshop registration fee will be made for cancellations within 48 hours of the workshop. Agencies may send substitute registrants. Telephone and online registrations are considered confirmed and will be billed in the event of a no-show. Questions? Please call Rochelle at (425) 775-8120.
ONLINE REGISTRATION IS NOW CLOSED.
ANYONE INTERESTED IN ATTENDING MUST NOW REGISTER ONSITE.
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